Food for Thought

What we've learned.
What you need to know.


Engineer like a German but Pitch like an American

Silicon Valley | Written by Stephanie Korbely

“If you want to make it in the States, you need to have an inspiring vision. Germans are just too honest, too realistic, too modest. When we tell Americans about our big vision, most likely they will tell us that it is not big enough.”

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Seo B2b

Creating a B2B SEO Strategy for Startups That Drives Leads

Silicon Valley | Written by Kevin Indig

Roughly 8 years ago, B2B marketing changed at its core. What was handled by eager salespeople got replaced by the Internet. In the enterprise segment, Salespeople are still necessary to close deals. But nowadays, customers have become very allergic to cold outreach and would rather do research by themselves.

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