WorkMotion: Turning U.S. Assumptions Into Real Traction

WorkMotion needed clarity on U.S. buyer behavior and strategic access to local HR leaders.

Lead mentor Maura Theriault provided high-impact introductions to:

1. Braze (Global People Ops leadership)
2. HR Tech Las Vegas strategists
3. Other HR and payroll ecosystem experts

These conversations shaped WorkMotion’s buyer personas, messaging, sales playbook, and regional targeting. The impact?

1. 7 new U.S. clients during the program
2. 23 U.S. live clients overall
3. 9× YoY pipeline growth