May 26, 2020
15:30 – 16:30 (CET)
The coronavirus pandemic has seen many startups going into survival mode by reducing overall costs to lengthen their runway. In tough times, marketing budgets and teams are often one of the first things to get cut or go. Yet, consumers and clients are looking to be connected as we are practicing social distancing and they are turning to digital channels to consume content and find solutions.
During the session, our experienced content and SEO expert mentor along with an alumni company CEO & Co-founder, will share their insights on how to optimize your marketing efforts in 2020, while keeping your brand relevant and your audiences engaged. Additionally, drawing upon lessons learned from the Dot Com recession our mentor will provide tips on how to respectfully market based on the changes in consumers’ consumption patterns during the coronavirus crisis and discuss what silver linings will emerge for startups and marketing professionals.