Holger Ippach is a General Manager with significant experience defining the business strategy for sales, marketing, and operations for leading hardware and software technology companies. He has managed multimillion-dollar P&Ls and directed large (600+) cross-country, cross cultural teams during periods of transformation and industry disruption. Over his career, he has launched new business verticals, led M&A due diligence and integrations, created pricing models and go-to-market strategies, cultivated strategic partnerships with OEMs, and developed product extensions to drive revenues, capture market share from competitors, and improve brand footprint.