Written by Lydia Koh
With most sales conversations happening in a virtual context, we’ve collected the top five tips from our German Accelerator mentors to help B2B startups prospect, connect, and engage potential customers in the new normal.
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Written by Lauren Desrosiers
As part of the German Accelerator “Pass The Mic” series, we hosted a virtual fireside chat with serial entrepreneurs about adapting B2B go-to-market strategies and the extra adjustments that are required due to COVID-19. Stefan Groschupf (Automation Hero), German Accelerator Mentor Ralf Hirt (8W8 – Global Business Builders), and Andreas Hofmann (Program CEO, German Accelerator Silicon Valley) share their battle scars and advice on virtual networking, tailoring messages, and developing go-to-market strategies internationally.
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Written by Julia John-Scheder
When expanding your business into a new market, there are many things to consider, and oftentimes the sentence “do your homework” is the credo during the preparation phase. With sales, this rings true on your home turf, but in new markets where sales processes might not even have been tested yet, it is even more important. Find out more about the key takeaways from our session with our mentor Martin Guersoy, Managing Partner at Kaan & Associates, on how to set up your sales approach in the U.S.
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Written by Lauren Desrosiers
As part of German Accelerator’s “Pass The Mic” series, we hosted a virtual fireside chat to provide insight on how to optimize your digital marketing efforts in 2020 while keeping your brand relevant and your audiences engaged. #GAmentor Kevin Indig (VP SEO & Content, G2) share learnings and resources based on previous recessions and #GAalumni Nicolas Leonhardt (CEO & Co-Founder, Wagawin) provided practical observations based on his B2B company’s experiences.
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Written by Lauren Desrosiers
As part of German Accelerator’s “Pass The Mic” series, we hosted a webinar to address how to manage sales and keep customers for B2B companies during tough times. #GAmentors Joshua Amrani (CEO, The Amrani Group and one of our #GAalumni) and Brandon Atkinson (CEO & Principal Consultant, 46 Summits Consulting) provided actionable insights on how companies can navigate the COVID-19 environment.
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Written by German Accelerator
“If you want to make it in the States, you need to have an inspiring vision. Germans are just too honest, too realistic, too modest. When we tell Americans about our big vision, most likely they will tell us that it is not big enough.”
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Written by Christian Jorg (CEO of Opentopic, German Accelerator Mentor in New York)
Understanding your audience is critical when perfecting your sales approach. When you start selling your product in a new market, it also means you’ll have to adapt your sales strategy to an entirely new audience.
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