China Essentials

The China Essentials workshop enables German companies to learn how to tap into and maneuver the complex Chinese market. Our holistic approach gives you the opportunity to develop a first idea if China expansion is a viable option via the China Essentials workshop, before diving deeper into assessing the suitability of your business for the market through our China Market Discovery program.

In a Nutshell

It is currently a workshop with sessions spread over one day.

The workshop is open to startups and SMEs with a promising product or solution that have a keen interest and commitment to exploring business opportunities in China.
The workshop is a prerequisite for our in-depth China Market Discovery program.

What You
Will Work On

Understand the political and economic model of China, as well as the opportunities and risks specific to your company.
Get insights on the basics (if, why, what, and how) of China expansion.
Connect with relevant contacts in the German-Chinese ecosystem.

Develop a first idea if China expansion is a viable option for you, and receive guidance on your readiness to join our Market Discovery program.

Sneak Preview
of Workshops

China’s Political Landscape and Its Impact on Businesses
Digital China: Trends & Technologies
Market Entry Basics for the Chinese Market
Chinese Business Practice & Negotiation Methods
Legal Pitfalls & IP Rights in the Chinese Market

How to Get Started


Submit Your Application

Provide your pitch deck and answer questions about your company.

Selection Process

We will review your application, and eligible startups will be notified.

Time to Roll Up Your Sleeves

Participate in our virtual China Essentials workshop and learn all you need to know about China via interactive group sessions, presentations, fireside chats, and one-to-one mentoring.

If China is the market for you, progress to the China Market Discovery program:


Take It to The Next Level

Startups that complete the China Essentials workshop can opt to join the China Market Discovery program. Qualifying startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and business experts.

Dive Into Discovering China

If accepted into the China Market Discovery program, you will work on identifying potential use cases and validating your business model for the market and industry.

Readiness Assessment

Receive a market readiness assessment from our experts in the China Market Discovery program, with advice on the right time to take the next steps towards China.

Application Deadlines
& Workshop Dates

China Essentials 2022-4

Please note, the participation in the Kickstart program/China Essentials workshop is a prerequisite to the China Market Discovery program.