China Essentials

The China Essentials workshop enables German companies to tap into and maneuver the complex Chinese market. Our holistic approach gives you the opportunity to develop an early idea of whether an international expansion into the People’s Republic of China is a viable option. The China Essentials workshop allows you to assess the suitability of your business for the market before taking a deeper dive via the China Market Discovery program.

In a Nutshell

The workshop is open to startups with a scalable product or solution that have an interest in exploring business opportunities in China.

The workshop is a prerequisite for our in-depth China Market Discovery program.

The courses during the workshop were set-up in cooperation with carefully selected and trustworthy partners.

What You
Will Work On

Understand the political and economic model of China, as well as the opportunities and risks specific to your company.

Get insights on the basics (if, why, why not, what, and how) of an international expansion to China.

Connect with relevant contacts in the German-Chinese ecosystem.

Sneak Preview
of Workshops

Develop a preliminary idea if a China expansion is a viable option for your startup, and receive feedback on your readiness to advance to the Market Discovery program.

General opportunities and challenges for German startups in China.

Essential aspects of economic protection and security when doing business in China.

The political landscape of the People’s Republic of China and its impact on business.

How to Get Started


Submit Your Application

Provide your pitch deck and answer questions about your company.

Selection Process

We will review your application, and eligible startups will be notified.

Time to Roll Up Your Sleeves

Participate in our virtual China Essentials workshop and learn all you need to know about China via interactive group sessions, presentations, fireside chats, and one-to-one mentoring.

If China is the market for you, progress to the China Market Discovery program:


Take It to The Next Level

Startups that complete the China Essentials workshop can opt to join the China Market Discovery program. Qualifying startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and business experts.

Dive Into Discovering China

If accepted into the China Market Discovery program, you will work on identifying potential use cases and validating your business model for the market and industry.

Readiness Assessment

Receive a market readiness assessment from our experts in the China Market Discovery program, with advice on the right time to take the next steps towards China.

Application Deadlines
& Workshop Dates

Please refer to the dates on the Kickstart program page

Please note, the participation in the Kickstart program/China Essentials workshop is a prerequisite to the China Market Discovery program.