Validate Your Next Market Before You Commit.
Test demand with real market stakeholders, understand how your product fits the local market, and leave with a clear go, no-go, or not-yet decision.







Expansion needs proof, not assumptions.
A market can look promising on paper and still fail in practice. Customer needs, pricing expectations, sales cycles, regulation, purchasing behavior, and business culture rarely transfer directly from one country to another.

Validate Real Demand
Test local demand and learn how potential customers respond.
Understand the Market
Understand buyers, competition, pricing and key market conditions.
Access Local Perspective
Learn from experts, founders, partners, and ecosystem stakeholders.
Decide Your Next Move
Translate the evidence into a clear direction and concrete priorities.
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Is Market Discovery Right for You Startup?
The Right Program Depends on the Decision You Need to Make.
Market Discovery is likely right for you if...
You have a testable product or solution.
You’re exploring one or more specific target markets.
You need evidence before committing major resources.
A founder or C-level team member can participate.


Choose a different path if...
You still need to define your overall expansion direction.
You’ve already validated the market and are ready to execute.
You expect guaranteed customers or outsourced sales.
Your leadership team cannot actively join the program.
Program at a Glance
Everything You Need to Know Before You Choose a Market.
Focused Weeks
Exact dates and duration vary by market and cohort.
Virtual First
Selected programs may include up to one week in-market.
EUR 500
The fee applies per startup and each selected program.
Up to Three
Three participants from the same startup may join together.
Travel Extra
Your startup covers all travel, accommodation and living costs.
Clear Decision
Reach a go, no-go or not-yet decision with evidence.
What You Will Walk Away With.
Market Hypothesis
Validated evidence on demand, fit, and overall market potential.
Decision Framework
Clear criteria for deciding whether to enter the market.
Entry Baseline
Core assumptions, priorities, and requirements for future market entry.
Market Introductions
Relevant introductions to customers, partners, and local experts.
Legal Fundamentals
Key regulatory, legal, and compliance requirements for market entry.
Market Findings
Validated insights on customers, competitors, channels, and demand.
Your Discovery Journey
Turn market assumptions into a clear, evidence-based decision about whether, when and how to enter.
Preparation
Virtual Discovery
In-Country Immersion
Next Steps
Choose Your Market
Each program follows the same evidence-led approach, tailored to its market.
Climate Tech
Assess your U.S. opportunity, align your solution with market needs and build connections across the climate technology ecosystem.
Climate Tech
Assess your U.S. opportunity, align your solution with market needs and build connections across the climate technology ecosystem.
Replace Uncertainty With Market Evidence.
Before Market Discovery
Market assumptions based mainly on desk research
Unclear customer priorities and buying behavior
Cold, unfocused market outreach
No shared decision framework
Uncertain next steps
After Market Discovery
Hypotheses tested against real market signals
Structured customer and stakeholder insights
Relevant local context and curated access where applicable
A clear go, no-go or not-yet direction
Prioritized actions for the next stage
What Previous Program Participants Say
Choose the Right Step for Your Current Stage.
Market Discovery
Validate whether your product fits a specific market before committing major resources.
Frequently Asked Questions
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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
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