Market Discovery
Government-Backed · No Strings Attached

Validate Your Next Market Before You Commit.

Test demand with real market stakeholders, understand how your product fits the local market, and leave with a clear go, no-go, or not-yet decision.

Up to 3 participants
No equity
EUR 500 per startup
CURATED Alumnis
market validation

Expansion needs proof, not assumptions.

A market can look promising on paper and still fail in practice. Customer needs, pricing expectations, sales cycles, regulation, purchasing behavior, and business culture rarely transfer directly from one country to another.

01

Validate Real Demand

Test local demand and learn how potential customers respond.

02

Understand the Market

Understand buyers, competition, pricing and key market conditions.

03

Access Local Perspective

Learn from experts, founders, partners, and ecosystem stakeholders.

04

Decide Your Next Move

Translate the evidence into a clear direction and concrete priorities.

Our Performance
Government-backed
0
1
2
3
4
5
6
7
8
1
0
1
2
3
4
5
6
7
8
0
0
1
2
3
4
5
6
7
8
0
%

Lorem ipsum dolor sit amet, consetetur sadipscing.

Raised
USD
0
1
2
3
4
5
6
7
8
1
0
1
2
3
4
5
6
7
8
7
B+

Lorem ipsum dolor sit amet, consetetur sadipscing.

Continents
0
1
2
3
4
5
6
7
8
3

Lorem ipsum dolor sit amet, consetetur sadipscing.

Startups
0
1
2
3
4
5
6
7
8
1
0
1
2
3
4
5
6
7
8
6
0
1
2
3
4
5
6
7
8
0
0
1
2
3
4
5
6
7
8
0
+

Lorem ipsum dolor sit amet, consetetur sadipscing.

Is Market Discovery Right for You Startup?

The Right Program Depends on the Decision You Need to Make.

Market Discovery is likely right for you if...

Product

You have a testable product or solution.

Market

You’re exploring one or more specific target markets.

Validation

You need evidence before committing major resources.

Participation

A founder or C-level team member can participate.

Choose a different path if...

Strategy

You still need to define your overall expansion direction.

Market Entry

You’ve already validated the market and are ready to execute.

Sales

You expect guaranteed customers or outsourced sales.

Commitment

Your leadership team cannot actively join the program.

Still deciding which market to prioritize?
Check Your Eligibility

Validate your next market with real evidence.

Test demand, challenge your assumptions and gain the clarity needed to make a confident go, no-go or not-yet decision.

Program at a Glance

Everything You Need to Know Before You Choose a Market.

Real Market Validation
Direct Local Market Access
Clear Go/No-Go Decision
Duration

Focused Weeks

Exact dates and duration vary by market and cohort.

Format

Virtual First

Selected programs may include up to one week in-market.

Duration

EUR 500

The fee applies per startup and each selected program.

Team

Up to Three

Three participants from the same startup may join together.

Costs

Travel Extra

Your startup covers all travel, accommodation and living costs.

Outcome

Clear Decision

Reach a go, no-go or not-yet decision with evidence.

Outcomes

What You Will Walk Away With.

Market Hypothesis

Validated evidence on demand, fit, and overall market potential.

Decision Framework

Clear criteria for deciding whether to enter the market.

Entry Baseline

Core assumptions, priorities, and requirements for future market entry.

Market Introductions

Relevant introductions to customers, partners, and local experts.

Legal Fundamentals

Key regulatory, legal, and compliance requirements for market entry.

Market Findings

Validated insights on customers, competitors, channels, and demand.

Align
01

Preparation

Define goals, hypotheses, and priorities for the market. Align your team around what needs to be validated.
Discover
02

Virtual Discovery

Test assumptions through workshops, mentoring, and research. Refine your market hypothesis with expert feedback.
Immerse
03

In-Country Immersion

Meet customers, partners, and local experts in-market. Gather direct evidence through real conversations.
Decide
04

Next Steps

Evaluate your findings and make a clear decision. Define the next actions for market entry.

Choose Your Market

Each program follows the same evidence-led approach, tailored to its market.

U.S.
In Progress

Tech at Startup Grind

Validate U.S. demand, refine your positioning and access the Bay Area ecosystem through Startup Grind.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Virtual + San Francisco immersion
Focus
Technology and Startup Grind
U.S.
Next cohort TBA

AI at SXSW

Test your U.S. market fit, sharpen your AI positioning and turn SXSW access into relevant customer and partner conversations.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Virtual + Austin immersion
Focus
Artificial intelligence and SXSW
U.S.
Open

Climate Tech

Assess your U.S. opportunity, align your solution with market needs and build connections across the climate technology ecosystem.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Workshops, mentoring and U.S. immersion
Focus
Climate technology and sustainability
Asia
Applications closed

Asia Market Discovery

Compare China, Southeast Asia, Japan, India and South Korea to identify the markets that best match your expansion priorities.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem dolar set immanset
Asia
Open

Southeast Asia

Shortlist your strongest beachhead markets, validate demand and translate regional complexity into a focused expansion direction.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Lorem ipsum dolar set immanset
Focus
lorem ipsum dolar set
Asia
Next cohort TBA

South Korea

Validate demand and partnership potential through expert guidance, corporate matchmaking and direct exposure to the Korean ecosystem.

Next cohort
Next cohort TBA
Application Deadline
Application Deadline TBA
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Open

Japan

Adapt your positioning, pitch and market presence to the expectations of Japanese customers, partners and investors.

Next cohort
Next cohort TBA
Application Deadline
Application Deadline TBA
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Open

India

Test product-market fit, sharpen your message and build practical sales, pitch and legal foundations for India.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Applications closed

China

Validate your positioning, understand market-entry fundamentals and connect with experts and potential business partners in China.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
LatAM
Applications closed

Latin America

Explore Argentina, Brazil and Chile, validate customer demand and identify the strongest foothold for regional expansion.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Europe
In Progress

UK Life Sciences

Test market signals, understand regulation and procurement, and define whether the UK should become your next Life Sciences market.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Africa
Open

Cleantech & Energy

Validate demand, operating realities and local stakeholder relevance across South Africa’s clean technology and energy markets.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
U.S.
In Progress

Tech at Startup Grind

Validate U.S. demand, refine your positioning and access the Bay Area ecosystem through Startup Grind.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Virtual + San Francisco immersion
Focus
Technology and Startup Grind
U.S.
Next cohort TBA

AI at SXSW

Test your U.S. market fit, sharpen your AI positioning and turn SXSW access into relevant customer and partner conversations.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Virtual + Austin immersion
Focus
Artificial intelligence and SXSW
U.S.
Open

Climate Tech

Assess your U.S. opportunity, align your solution with market needs and build connections across the climate technology ecosystem.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Workshops, mentoring and U.S. immersion
Focus
Climate technology and sustainability
Asia
Applications closed

Asia Market Discovery

Compare China, Southeast Asia, Japan, India and South Korea to identify the markets that best match your expansion priorities.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem dolar set immanset
Asia
Open

Southeast Asia

Shortlist your strongest beachhead markets, validate demand and translate regional complexity into a focused expansion direction.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
Lorem ipsum dolar set immanset
Focus
lorem ipsum dolar set
Asia
Next cohort TBA

South Korea

Validate demand and partnership potential through expert guidance, corporate matchmaking and direct exposure to the Korean ecosystem.

Next cohort
Next cohort TBA
Application Deadline
Application Deadline TBA
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Open

Japan

Adapt your positioning, pitch and market presence to the expectations of Japanese customers, partners and investors.

Next cohort
Next cohort TBA
Application Deadline
Application Deadline TBA
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Open

India

Test product-market fit, sharpen your message and build practical sales, pitch and legal foundations for India.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Asia
Applications closed

China

Validate your positioning, understand market-entry fundamentals and connect with experts and potential business partners in China.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
LatAM
Applications closed

Latin America

Explore Argentina, Brazil and Chile, validate customer demand and identify the strongest foothold for regional expansion.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Europe
In Progress

UK Life Sciences

Test market signals, understand regulation and procurement, and define whether the UK should become your next Life Sciences market.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Africa
Open

Cleantech & Energy

Validate demand, operating realities and local stakeholder relevance across South Africa’s clean technology and energy markets.

Next cohort
October 6–31, 2026
Application Deadline
September 7, 2026
Format
lorem ipsum dolar set
Focus
Lorem ipsum dolar set immanset
Discover

Not sure which target market fits?

Share your stage and expansion goals. We’ll guide you to the right program.

Before and after

Replace Uncertainty With Market Evidence.

Before Market Discovery

Market assumptions based mainly on desk research

Unclear customer priorities and buying behavior

Cold, unfocused market outreach

No shared decision framework

Uncertain next steps

After Market Discovery

Hypotheses tested against real market signals

Structured customer and stakeholder insights

Relevant local context and curated access where applicable

A clear go, no-go or not-yet direction

Prioritized actions for the next stage

Testimonials

What Previous Program Participants Say

Startup Quote

“I would say one of the things that really impressed me was the high profile of the experts that they [German Accelerator] introduced us to.”

Trinh Le-Fiedler
CEO & Co-Founder
Startup Quote

"When it comes to choosing a startup accelerator for international expansion, Kellermann is clear: “In my opinion, I highly recommend German Accelerator,” he said."

Julian Kellermann
Managing Director
Startup Quote

"A ten-minute in-person meeting saved a lot of paperwork. Being physically present in Asia made all the difference."

Otto Klemke
Co-Founder and CEO
Startup Quote

“With our market plans to expand into the U.S., the mentors immensely helped us by giving deep insights on how to improve our pitch, our market focus and segmentation, our approach, and our communication and branding.”

Dr. Arne Kruse
Co-Founder
Startup Quote

"It’s all about meeting the right people, so the German Accelerator network was most relevant to our success,” said Pentenrieder. “I’m excited to continue collaborating with that network."

Martin Pentenrieder
Co-Founder
Startup Quote

“At the beginning, we were complete newbies and didn’t know much about the U.S. or how its whole system works, so it was quite overwhelming. But with German Accelerator’s program being well known in Germany’s startup space, we decided to apply. It worked out well for us!”

Max Hofmann
Co-Founder
Your global growth journey

Choose the Right Step for Your Current Stage.

01
Entry

Kickstart

Shape your international strategy, assess readiness and define where to focus first.

02
You are here

Market Discovery

Validate whether your product fits a specific market before committing major resources.

03
Enter

Market Access

Enter a validated market, execute your go-to-market priorities and build traction locally.

Frequently Asked Questions

Still have questions?