The Indo-Pacific region is the world’s growth engine, and it is a priority of German foreign policy. Singapore is at the heart of it, but why is this country such an attractive location for startups and businesses alike, and how can you access the market as a springboard into Asia?
In a recent contribution to Munich Startup, our Southeast Asia Program CEO, Claus Karthe, shares his views on what makes Singapore stand out as an ideal market for German startups to test the suitability of your business model and go-to-market strategy for Asia.
He also shares several ways that you can explore market expansion to Singapore, and the following tips on local business culture:
Werthstein was part of German Accelerator Southeast Asia’s inaugural class in Spring 2018. The company operates a digital wealth management platform. Bastian Lossen talks about his overall experience with the immersive five-month German Accelerator program in Singapore.Read article
How to Avoid Cultural Business Traps: How To Do International Business Like a Pro | Before heading into your next international business call or meeting, make sure to take the time to familiarize yourself with each country’s cultural norms. Doing so maximizes your chances of success and helps foster strong business ties.Read article