Program: Market Discovery

Explore and Assess New Markets for Your Business

A program to identify product-market fit in new potential target markets.

Explore
Explore
Intro

The Market Discovery program enables startups to gain valuable insights into new markets. You will build initial local connections while assessing your product-market fit for expansion.

Is Your Target Market Right for Your Business?

You're ready to expand internationally, but first, you need to determine if your business model aligns with a specific market and if you can operate there successfully. Entering a foreign market without understanding local demands, regulations, or key connections—and without confirming real demand for your offering—can lead to costly mistakes.

The Market Discovery program helps you navigate these challenges, providing the insights needed to make informed, confident decisions.

Why German Accelerator?

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Mentors who support startups all across the globe.

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About the program

Identifying Your Startup’s Next Market

01

About the Program

The Market Discovery program supports startups in validating their business model in promising markets. The program provides critical market insights, enabling you to explore local opportunities and establish direct connections with potential customers and partners.

With expert guidance, in-depth market knowledge, and local network access, the program equips you with the tools needed to assess your product-market fit.

02

What You Will Work On

Understand the behaviors and needs of the local market and the competitive landscape.

Sharpen your business model and value proposition with our mentors and experts.

Learn how to set up your business and tailor your solutions via workshops with local experts.

Get insights to cultural differences and learn how to effectively engage local stakeholders.

Meet one-on-one with potential customers or partners.

Build a roadmap with tangible next steps for market access and expansion.

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In a Nutshell

It’s a 5-7 week virtual program (depending on the location), with up to 1 week on-site in the respective country.

Open to startups** of all stages, with additional selection criteria applied for specific program editions.

Each location-specific program costs €500 per startup, with up to 3 participants allowed per company for the virtual program.

*Please carefully read through the program description for your chosen market, as slight variations to the standard offering might occur.

**The program also welcomes German VCs and incubators.

Startups

Follow Other Successful Startups

Benefits

What’s in It for Your Startup

Benefits

What’s in It for Your Startup

01

Validate the Market

Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.

02

Customized Mentoring

Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.

03

Save Valuable Resources

Protect your business by avoiding costly mistakes, saving valuable resources, and succeeding quickly.

04

Access Our Network

Tap into a global network of potential partners, customers, investors, and other program participants.

Market-Specific

Where We Offer the Program

All Programs

From early-stage support to market entry, our programs help expand your global mindset, navigate new markets, and accelerate growth through tailored guidance and resources.

U.S.

With access to a vast network of customers, investors, and partners, the U.S. provides the perfect environment for ambitious startups to grow, adapt, and succeed on a global stage.

Asia

As home to some of the fastest-growing and most dynamic startup ecosystems, the region has become a global hotspot for entrepreneurs, investors, and businesses looking to scale.

South America

With a diverse population, increasing digitalization, and a strong demand for innovative solutions, the region presents fertile ground for expansion.

Europe

As a hub of innovation with a rich history of entrepreneurship, Europe offers startups access to numerous markets and opportunities, making it an ideal location to scale.

01

Submit Your Application

Submit your pitch deck along with answers to key questions about your business.

02

Introduce Your Startup

Shortlisted startups will pitch to our selection committee of entrepreneurs and industry experts. Successful applicants will be notified of their acceptance into the program.

03

Time to Roll Up Your Sleeves

Participate in our virtual program! Dive into the fundamentals of each market, and work on validating your business model for the market and industry.

04

Readiness Assessment

Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards this new market.

Check Your Eligibility

Find Out if Your Startup Qualifies

Simply fill out our form, and we will assess your eligibility and get back to you soon!

Testimonials

What Previous Program Participants Say

Free Program Guide

AI Companies Expanding to Singapore

With almost 50% of Asia’s regional headquarters based in Singapore, it has become an important location for AI startups looking to engage with decision-makers of key partners, stakeholders, and clients and scale their solutions in Asia.

FAQ

You have the questions we have the answers

Contact

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