program

Southeast Asia Market Discovery Program

Discover opportunities in Southeast Asia and asses your product-market fit.

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Intro

The Southeast Asia Market Discovery program equips startups with the knowledge needed to assess the suitability of your business model in Southeast Asia.

Ready to Discover the Southeast Asian Markets?

Southeast Asia’s dynamic markets and innovation ecosystems offer immense opportunities for startups.

With strong investor networks and favorable business policies, it provides an ideal environment for German startups to scale and succeed.

Program Overview

All-In-One: Maximizing Startup Success.

01

About the Program

The Southeast Asia Market Discovery program will help you get first-hand market insights, explore individual business opportunities within the local ecosystem, and connect with potential customers and partners.

02

Sneak Preview

Understand the behaviors and needs of the local market and the competitive landscape.

Get insights to cultural differences and learn how to effectively engage local stakeholders.

Meet one-on-one with potential customers or partners.

Identify your product-market fit.

Build a roadmap with tangible next steps for market access and expansion.

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Program Dates

Program Dates:

July 21 - August 29, 2025

On-Site:
August 25 - August 29, 2025 (Singapore)

Format:

Workshops, 1-1 Mentoring, Panel Discussions

Application Deadline:

June 9, 2025

Cost:

€500 per Startup

Markets

Our Hubs in Southeast Asia

Singapore

01

Ranked as the world’s 2nd most innovative country by Bloomberg, Singapore is a global leader in digital transformation and innovation. Home to 80 of the world’s top 100 tech companies, the city-state offers an ideal environment for scaling cutting-edge solutions and attracting top global tech talent.

Thailand

02

As the second-largest city in Southeast Asia, Bangkok serves as Thailand’s economic powerhouse. With leading financial institutions, strategic seaports, and a rapidly growing digital economy, the city is a vibrant hub for FinTech, Food Tech, manufacturing innovation, and e-commerce – driven by high internet penetration and digital adoption.

Malaysia

03

Kuala Lumpur, Malaysia’s capital, ranks among the world’s top emerging startup ecosystems and has produced major success stories like Carsome. With strong government support and a growing digital infrastructure, Malaysia is positioning itself as a key player in Southeast Asia’s startup scene and a launchpad for regional innovation.

Indonesia

04

The largest economy in Southeast Asia, Indonesia is home to tech giants and unicorns like GO-JEK, Traveloka, and Tokopedia. With its dynamic market and startup-friendly environment, the country offers founders the opportunity to test and scale their products before expanding across the region.

Philippines

05

The Philippines leads the world in daily online engagement, with users spending nearly 11 hours online each day. A well-established outsourcing industry and an English-speaking workforce create a strong foundation for startups – especially in FinTech, enterprise solutions, and InfoTech. Manila is the country’s startup epicenter.

Vietnam

06

Vietnam is rapidly gaining ground as a major tech investment destination. With $815 million pledged by investors to support startups, the country is emerging as a serious contender in Southeast Asia’s innovation race. Ho Chi Minh City is at the heart of this momentum, with plans underway to fund 1,000 startup projects by 2025.

Check Your Eligibility

Find Out if Your Startup Qualifies

Simply fill out our form, and we will assess your eligibility and get back to you soon!

Benefits

What’s in It for Your Startup

Benefits

What’s in It for Your Startup

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Key Insights

Gain the knowledge and skills needed to successfully set up your business in Southeast Asia.​

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Understanding of Local Markets

Find out about key industries and trends in Southeast Asia.

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Save Valuable Resources

De-risk and make critical early decisions on product, market, and business models.

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World-Class Mentoring

Learn through 1-on-1 mentoring and from select speakers how you can excel in Southeast Asia.

Network

Discover Our Local Partners

01

Getting Started

Before the actual program starts, we will help you prepare for your new business journey. Together, we will work on identifying individual priorities, setting goals, and will give you an overview of what to expect.

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It’s All about the Base

You will participate in the German Accelerator Immersion Week – a series of curated workshops tailored to equip you with the knowledge needed to enter new markets.

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Expert Support

Dive into the fundamentals of the South Korean market, and work on validating your business model for the market and industry.

04

Readiness Assessment

Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.

Testimonials

What Previous Program Participants Say

FAQ

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