Explore and Assess New Markets for Your Business
The Market Discovery program enables startups to gain valuable insights into new markets. You will build initial local connections while assessing your product-market fit for expansion.
Is Your Target Market Right for Your Business?
You're ready to expand internationally, but first, you need to determine if your business model aligns with a specific market and if you can operate there successfully. Entering a foreign market without understanding local demands, regulations, or key connections—and without confirming real demand for your offering—can lead to costly mistakes.
The Market Discovery program helps you navigate these challenges, providing the insights needed to make informed, confident decisions.
Why German Accelerator?
Companies that have accelerated their business.
Mentors who support startups all across the globe.
Funding raised by program participants.
Continents in which programs are offered.
Identifying Your Startup’s Next Market
About the Program
The Market Discovery program supports startups in validating their business model in promising markets. The program provides critical market insights, enabling you to explore local opportunities and establish direct connections with potential customers and partners.
With expert guidance, in-depth market knowledge, and local network access, the program equips you with the tools needed to assess your product-market fit.
What You Will Work On
Understand the behaviors and needs of the local market and the competitive landscape.
Sharpen your business model and value proposition with our mentors and experts.
Learn how to set up your business and tailor your solutions via workshops with local experts.
Get insights to cultural differences and learn how to effectively engage local stakeholders.
Meet one-on-one with potential customers or partners.
Build a roadmap with tangible next steps for market access and expansion.
In a Nutshell
It’s a 5-7 week virtual program (depending on the location), with up to 1 week on-site in the respective country.
Open to startups** of all stages, with additional selection criteria applied for specific program editions.
Each location-specific program costs €500 per startup, with up to 3 participants allowed per company for the virtual program.
*Please carefully read through the program description for your chosen market, as slight variations to the standard offering might occur.
**The program also welcomes German VCs and incubators.
Follow Other Successful Startups
What’s in It for Your Startup
Validate the Market
Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.
Customized Mentoring
Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.
Save Valuable Resources
Protect your business by avoiding costly mistakes, saving valuable resources, and succeeding quickly.
Access Our Network
Tap into a global network of potential partners, customers, investors, and other program participants.
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How to Get Started with Us
Follow these simple steps and begin your journey with German Accelerator.
Submit Your Application
Submit your pitch deck along with answers to key questions about your business.
Introduce Your Startup
Shortlisted startups will pitch to our selection committee of entrepreneurs and industry experts. Successful applicants will be notified of their acceptance into the program.
Time to Roll Up Your Sleeves
Participate in our virtual program! Dive into the fundamentals of each market, and work on validating your business model for the market and industry.
Readiness Assessment
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards this new market.
What Previous Program Participants Say
You have the questions we have the answers
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How Can I Apply to the Program?
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Will German Accelerator take any equity?
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What Are the Program Costs?
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Do You Have Any Questions?
