Market Discovery Program

Explore New Markets in Asia with Our Market Discovery Program

Our Market Discovery program helps German startups validate the suitability of their business model in new potential target markets in Asia. We provide first-hand market insights, and enable startups to explore individual business opportunities within the local ecosystem and directly connect with potential customers and partners.

In a Nutshell

The 5 – 7 week (depending on the location) virtual program will help you understand the markets and business environments on the most diverse continent and gain access to some of the fastest growing economies as a first-mover.

The program is open to startups* of all stages who are interested in Asia as their next step for growth. Further selection criteria may be applied for the respective program editions.

Each location-specific program costs €500 per startup. Up to 3 participants per company are allowed for the virtual program.

*The program also welcomes German VCs and incubators

What’s in It For Your Startup

Illustration Strategy

Validate the Market

Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.

Illustration Mentoring

Customized Mentoring

Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.

Illustration Hand that creates something

Save Valuable Resources

Minimize risk, avoid costly mistakes, and save resources with our guidance on the best approach for the market.

Illustration Network

Access Our Asia Network

Expand your local connections through our strong network of industry experts, mentors, and ecosystem partners across Asia.

What You
Will Work On

Understand the behaviors and needs of the local market and the competitive landscape.

Sharpen your business model and value proposition for Asia with our mentors and experts.

Learn how to set up your business and tailor your solutions via workshops with local experts.

Get insights to cultural differences and learn how to effectively engage local stakeholders.

Meet one-on-one with potential customers or partners.

Build a roadmap with tangible next steps for market access and expansion.

Where We Offer
The Program

Brief Summary of Market

India is the world’s fifth-largest economy and a global powerhouse of industry and innovation. The country’s political stability, well-developed banking system, and mature financial system continue to be an attractive draw for foreign startups.

Industry Focus Areas

  • Enterprise Tech
  • HealthTech
  • Industry 4.0
  • Manufacturing
  • Mobility & Logistics

Application Deadlines & Program Dates


Application Deadline: October 7, 2022
Program Dates: November 7, 2022 – January 13, 2023

About India

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Brief Summary of Market

One of the largest and most affluent markets in Asia, Japan is synonymous with quality and innovation. Its mature system of laws, regulations, and policies have created a safe and friendly environment for global businesses to enter the Japanese market.

Industry Focus Areas

  • AI & Predictive Analytics
  • CleanTech
  • Healthcare
  • Mobility
  • Smart City

Application Deadlines & Program Dates

Application Deadline: July 29, 2022
Program Dates: November 21 – December 16, 2022
(In-Person: November 29 – December 6, 2022)

About Japan

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Brief Summary of Market

South Korea is an innovation powerhouse, ranking first in Bloomberg’s Global Innovation Index for 6 years. The country is highly renowned for its R&D and innovative industries.

Industry Focus Areas

  • Mobile & Gaming
  • Mobility
  • Smart City
  • Smart Factory

Application Deadlines & Program Dates

Application Deadline: September 9, 2022
Program Dates: October 24 – November 18, 2022
(In-Person: November 3 – November 9, 2022)

About South Korea

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Brief Summary of Market

China is the second-largest economy globally and is rapidly evolving from being the “world’s factory” to a consumption-driven economy. Rather than a single, unified market, China is a collection of individual sub-markets defined by vastly differing demographic, economic, and cultural characteristics.

Beyond Market Discovery

China is a source for supply chain, talent & technology sourcing, inspiration, investment, industry intelligence, and much more. The program helps high-aspiration entrepreneurs gain early access to such resources and prepare them on a rapid path to scale successfully beyond their domestic market.

Industry Focus Areas

  • Healthtech
  • Smart Manufacturing
  • Cleantech
  • E-Commerce / Consumer
  • Mobility
  • AgriTech

Application Deadlines & Program Dates


Application Deadline: October 10, 2022*
Program Dates: November 7 –  December 16, 2022

*Participation in the China Essentials workshop is a prerequisite to the China Market Discovery program.
Additional China Market Discovery program cycles will be offered throughout the year. If you’re interested in learning more, contact our scouting team at


About China

Apply Now

Brief Summary of Market

Southeast Asia is the world’s fifth-largest economy and has enjoyed remarkable economic growth in recent years. Almost 50% of Asia regional headquarters are based in Singapore across a diverse range of industries. This makes Singapore an important location for AI startups looking to engage with decision-makers of key partners, stakeholders, and clients and scale their solutions in Asia.

Industry Focus Areas

For companies using AI & Predictive Analytics.

  • Enterprise Tech
  • FinTech
  • HealthTech
  • Industry 4.0
  • LogTech
  • Smart City

Application Deadlines & Program Dates


Application Deadline: September 9, 2022
Program Dates: October 24 –  November 18, 2022


About Southeast Asia

Apply Now

How to Get Started


Submit Your Application

Provide your pitch deck and answer questions about your company.


Convince the Selection Committee

Shortlisted startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and local industry experts. Successful applications will be notified of their acceptance into the program.

Time to Roll Up Your Sleeves

Participate in our virtual program! Dive into the fundamentals of each market, and work on validating your business model for the market and industry.

Readiness Assessment

Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards this new market.

Sneak Preview of Workshops

These are some of the topics we will cover during the virtual program with the help of workshops and one-on-one mentoring sessions. This is just a sneak preview, there’s plenty of other things you will work on!

Government Focus Areas and Opportunities for German Startups

Legal Insights and How to Set Up Shop

Market and Business Culture

Localizing Your Business Model

The India program is a very interesting, focused and comprehensive door opener to one of the hottest and biggest markets globally. Particularly for German startups, India is a very interesting market due to the reputation of German technology and solutions, the openness for technology, innovation and change in India as well as the sense for making good business from the Indian counterparts


Manuel Heckmann, COO & Co-Founder of EcoG GmbH

After participating in the program, we got a much more differentiated perspective on the cultural side of doing business in Japan, also of the importance of honouring cultural aspects if you want to run a business in Japan.


Dr. Günther Hoffmann, Founder of Lexatexer GmbH

South Korea is one of the most vibrant startup ecosystems in the world. Driven by the huge support from the South Korean government, its continued dedication to fostering the startup ecosystem will allow foreign startups to realize the potential this market has. Startups who can identify and leverage the opportunities provided by these initiatives will thrive in this exciting ecosystem.


Marta Allina, Founder of Seoul Startups & GAMentor