Market Discovery Program

Explore New Markets in Asia with Our Market Discovery Program

Our Market Discovery program helps German startups validate the suitability of their business model in new potential target markets in Asia. We provide first-hand market insights, and enable startups to explore individual business opportunities within the local ecosystem and directly connect with potential customers and partners.

In a Nutshell

The 5 – 7 week (depending on the location) virtual program will help you understand the markets and business environments on the most diverse continent and gain access to some of the fastest-growing economies as a first-mover.*

The program is open to startups** of all stages who are interested in Asia as their next step for growth. Further selection criteria may be applied for the respective program editions.

Each location-specific program costs €500 per startup. Up to 3 participants per company are allowed for the virtual program.

*Please carefully read through the program description for your chosen market, as slight variations to the standard offering might occur.

**The program also welcomes German VCs and incubators

What’s in It For Your Startup

Illustration Strategy

Validate the Market

Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.

Illustration Mentoring

Customized Mentoring

Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.

Illustration Hand that creates something

Save Valuable Resources

Minimize risk, avoid costly mistakes, and save resources with our guidance on the best approach for the market.

Illustration Network

Access Our Asia Network

Expand your local connections through our strong network of industry experts, mentors, and ecosystem partners across Asia.

What You
Will Work On

Understand the behaviors and needs of the local market and the competitive landscape.

Sharpen your business model and value proposition for Asia with our mentors and experts.

Learn how to set up your business and tailor your solutions via workshops with local experts.

Get insights to cultural differences and learn how to effectively engage local stakeholders.

Meet one-on-one with potential customers or partners.

Build a roadmap with tangible next steps for market access and expansion.

Where We Offer
The Program

Brief Summary of Market

India is the world’s fifth-largest economy and a global powerhouse of industry and innovation. The country’s political stability, well-developed banking system, and mature financial system continue to be an attractive draw for foreign startups.

Application Deadlines & Program Dates

Application Deadline: June 30, 2023
Program Dates: August 28, 2023 – November 03, 2023


About India

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Brief Summary of Market

One of the largest and most affluent markets in Asia, Japan is synonymous with quality and innovation. Its mature system of laws, regulations, and policies have created a safe and friendly environment for global businesses to enter the Japanese market.


Application Deadlines & Program Dates

Application Deadline: February 24, 2023
Program Dates: May 29 – June 23, 2023
In-Person (Tokyo): June 5 – 9, 2023

About Japan

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Brief Summary of Market

South Korea is an innovation powerhouse, ranking first in Bloomberg’s Global Innovation Index for 6 years. The country is highly renowned for its R&D and innovative industries.


Application Deadlines & Program Dates

Application Deadline: February 24, 2023
Program Dates: May 29 – June 2, 2023
In-Person (Seoul): May 30 – June 6, 2023

About South Korea

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China: Opportunities and Challenges

China is the second-largest economy globally and is rapidly evolving from being the “world’s factory” to a consumption-driven economy. For business leaders, the People’s Republic of China has been an important – but also complex and challenging – market.

For German startups, the Chinese market presents many opportunities, but it’s a complex country. Especially young companies run the risk of exposing themselves to dangers along their expansion journey.

German Accelerator supports startups in exploring China in a safe and sustainable way. By the end of the program, startups develop the basis of a tailored, risk-sensitive China strategy on which they can base subsequent business decisions and activities. A potential outcome of the jointly developed strategy may also be that the startup decides to no longer pursue business activities in China.

The program is designed in cooperation with carefully selected and trusted partners in both Germany and the People’s Republic of China. Together with our speakers, mentors, and partners, the German Accelerator team ensure neutral and unbiased advice to the startups throughout the whole program.

An All-Virtual Program

Until further notice, the China Market Discovery Program remains an all-virtual program. Travel restrictions to and from the People’s Republic of China still make it inordinately difficult to experience the dynamics first-hand. As soon as travel to the region is safe and affordable again, an in-person trip to China will be part of the program. In that case, the trip will be carried out under high-security standards, and the startups are supported and accompanied by us at all times.

Application Deadlines & Program Dates

Application Deadline: April 10, 2023*
Program Dates: May 8 – June 16, 2023

*Participation in the China Essentials workshop is a prerequisite to the China Market Discovery program.

Additional China Market Discovery program cycles will be offered throughout the year. If you’re interested in learning more, contact our scouting team at


About China

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Brief Summary of Market

Southeast Asia is the world’s fifth-largest economy and has enjoyed remarkable economic growth in recent years. Almost 50% of Asia regional headquarters are based in Singapore across a diverse range of industries. This makes Singapore an important location for AI startups looking to engage with decision-makers of key partners, stakeholders, and clients and scale their solutions in Asia.

Application Deadlines & Program Dates

Application Deadline: April 5, 2023
Program Dates: May 8, 2023 – June 9, 2023


About Southeast Asia

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If you’re not sure, which market in Asia is the right one for you, check out our two-week virtual Asia Market Discovery program to understand which market in Asia might be most suitable for your business.

How to Get Started


Submit Your Application

Provide your pitch deck and answer questions about your company.


Convince the Selection Committee

Shortlisted startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and local industry experts. Successful applications will be notified of their acceptance into the program.

Time to Roll Up Your Sleeves

Participate in our virtual program! Dive into the fundamentals of each market, and work on validating your business model for the market and industry.

Readiness Assessment

Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards this new market.

Sneak Preview of Workshops

These are some of the topics we will cover during the virtual program with the help of workshops and one-on-one mentoring sessions. This is just a sneak preview, there’s plenty of other things you will work on!

Government Focus Areas and Opportunities for German Startups

Legal Insights and How to Set Up Shop

Market and Business Culture

Localizing Your Business Model

Exclusive Program for AI Companies Looking to Expand to Singapore

With almost 50% of Asia’s regional headquarters based in Singapore, it has become an important location for AI startups looking to engage with decision-makers of key partners, stakeholders, and clients and scale their solutions in Asia. Download our free Singapore Market Discovery (AI) Program Guide to find out how the program can help you to understand, discover, and access Singapore’s booming AI market.

The India program is a very interesting, focused and comprehensive door opener to one of the hottest and biggest markets globally. Particularly for German startups, India is a very interesting market due to the reputation of German technology and solutions, the openness for technology, innovation and change in India as well as the sense for making good business from the Indian counterparts


Manuel Heckmann, COO & Co-Founder of EcoG GmbH

After participating in the program, we got a much more differentiated perspective on the cultural side of doing business in Japan, also of the importance of honouring cultural aspects if you want to run a business in Japan.


Dr. Günther Hoffmann, Founder of Lexatexer GmbH

South Korea is one of the most vibrant startup ecosystems in the world. Driven by the huge support from the South Korean government, its continued dedication to fostering the startup ecosystem will allow foreign startups to realize the potential this market has. Startups who can identify and leverage the opportunities provided by these initiatives will thrive in this exciting ecosystem.


Marta Allina, Founder of Seoul Startups & GAMentor

Download Our Free Singapore Market Discovery (AI) Program Guide