Market Discovery Program
Explore New Markets in Asia with Our Market Discovery Program
Our Market Discovery program helps German startups validate the suitability of their business model in new potential target markets in Asia. We provide first-hand market insights, and enable startups to explore individual business opportunities within the local ecosystem and directly connect with potential customers and partners.
In a Nutshell
The 5 – 7 week (depending on the location) virtual program will help you understand the markets and business environments on the most diverse continent and gain access to some of the fastest-growing economies as a first-mover.*
The program is open to startups** of all stages who are interested in Asia as their next step for growth. Further selection criteria may be applied for the respective program editions.
Each location-specific program costs €500 per startup. Up to 3 participants per company are allowed for the virtual program.
*Please carefully read through the program description for your chosen market, as slight variations to the standard offering might occur.
**The program also welcomes German VCs and incubators
What’s in It For Your Startup
Validate the Market
Assess your product-market fit and receive feedback on your business readiness to guide your market entry plans.
Get individual coaching and guidance from dedicated market experts during one-on-one mentor sessions.
Save Valuable Resources
Minimize risk, avoid costly mistakes, and save resources with our guidance on the best approach for the market.
Access Our Asia Network
Expand your local connections through our strong network of industry experts, mentors, and ecosystem partners across Asia.
Will Work On
Understand the behaviors and needs of the local market and the competitive landscape.
Sharpen your business model and value proposition for Asia with our mentors and experts.
Learn how to set up your business and tailor your solutions via workshops with local experts.
Get insights to cultural differences and learn how to effectively engage local stakeholders.
Build a roadmap with tangible next steps for market access and expansion.
Where We Offer
If you’re not sure, which market in Asia is the right one for you, check out our two-week virtual Asia Market Discovery program to understand which market in Asia might be most suitable for your business.
How to Get Started
Submit Your Application
Provide your pitch deck and answer questions about your company.
Convince the Selection Committee
Time to Roll Up Your Sleeves
Sneak Preview of Workshops
These are some of the topics we will cover during the virtual program with the help of workshops and one-on-one mentoring sessions. This is just a sneak preview, there’s plenty of other things you will work on!
Government Focus Areas and Opportunities for German Startups
Legal Insights and How to Set Up Shop
Market and Business Culture
Localizing Your Business Model
Exclusive Program for AI Companies Looking to Expand to Singapore
With almost 50% of Asia’s regional headquarters based in Singapore, it has become an important location for AI startups looking to engage with decision-makers of key partners, stakeholders, and clients and scale their solutions in Asia. Download our free Singapore Market Discovery (AI) Program Guide to find out how the program can help you to understand, discover, and access Singapore’s booming AI market.
The India program is a very interesting, focused and comprehensive door opener to one of the hottest and biggest markets globally. Particularly for German startups, India is a very interesting market due to the reputation of German technology and solutions, the openness for technology, innovation and change in India as well as the sense for making good business from the Indian counterparts
Manuel Heckmann, COO & Co-Founder of EcoG GmbH
After participating in the program, we got a much more differentiated perspective on the cultural side of doing business in Japan, also of the importance of honouring cultural aspects if you want to run a business in Japan.
Dr. Günther Hoffmann, Founder of Lexatexer GmbH
South Korea is one of the most vibrant startup ecosystems in the world. Driven by the huge support from the South Korean government, its continued dedication to fostering the startup ecosystem will allow foreign startups to realize the potential this market has. Startups who can identify and leverage the opportunities provided by these initiatives will thrive in this exciting ecosystem.
Marta Allina, Founder of Seoul Startups & GAMentor