Asia Market Discovery
Program Start
Program Ends
Application Deadline
Find your best-fit market in Asia and define your next steps – backed by expert workshops, mentoring, and founder insights.
Program Overview
Asia is one of the most attractive regions for international growth – but it isn’t one market. What works in one country can fail in another, because customer expectations, business culture, and entry requirements differ widely across the region. That’s why the smartest first step is verifying the right market in Asia. Asia Market Discovery helps you do exactly that. With expert-led sessions and mentoring, you will build a clear rationale for why Asia fits your expansion strategy, use a structured framework to compare and shortlist the most relevant markets, and work through the practical fundamentals of setting up and operating in the region. You will also gain hands-on cultural guidance and country deep-dive insights (China, Southeast Asia, Japan, India, South Korea), plus real founder perspectives, so you can move forward with focus, confidence, and a clear set of next steps.
What You Get with the
Market Discovery
Program
Curated Market Understanding
Industry-specific insight into the market relevant to your business.
Faster, Evidence-Based Validation
Structured product-market fit validation based on real market signals.
Risk-Mitigated Market Decision
A risk-reduced market entry decision, based on evidence rather than assumptions.
Build Your Network
Direct access toindustry experts,strategic investors, andindustry mentors.
Walk Away With Concrete Deliverables
- Asia market shortlist
- Personalized market entry roadmap
- Asia setup fundamentals overview, including legal, tax, and regulatory basics
- Asia business culture and communication readiness baseline
- Market opportunity and entry-barrier insights from deep dives across China, Southeast Asia, Japan, India, and South Korea
Is This Program Right for You?
Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
Be under the limit of the official EU De-minimis aid regulation
What You Will Work On During the Program
The Market Discovery program guides you through a structured journey — from first assumptions to a clear market decision. Each phase builds on the previous one, combining expert guidance, real market exposure, and practical outcomes.
Decision framing and market understanding
Define your key market entry hypotheses and validation priorities with experienced mentors.
Gain industry-specific insights into the UK Life Sciences landscape, including customers, partners, regulators, and reimbursement structures.
Testing assumptions through real market interactions
Test assumptions through curated 1:1 meetings with UK experts, customers, partners, and ecosystem stakeholders.
Access the UK investment ecosystem via an investor roundtable with London-based VCs and public funders.
Generate early commercial, clinical, and partnership signals to de-risk future scaling (incl. US expansion).
From discovery to decision
Assess regulatory, commercial, and partnership readiness.
Make clear go / no-go / timing decisions for the UK market.
Outline an initial UK go-to-market and stakeholder engagement approach.
What You'll Experience
Three intensive days designed to transform how you new markets.
Expert-Led Guidance
You will work through strategic expansion rationale, market selection, and market entry fundamentals.
Country Deep Dives
You will get specific insights into five major Asian markets to pressure-test your direction.
Cultural Readiness
You will build a practical baseline for navigating communication, work norms, and business behaviors across Asia.
Founder and Peer Learning
You will learn directly from founders who have already expanded into Asia.
Program Snapshot
Asia Market Discovery — Phase 1 — Program Start and Preparation
You kick off with a deep-dive strategy session, define GTM priorities, and set workstreams and SMART goals for your 3-month journey.
Asia Market Discovery — Phase 2 — Immersion and Execution (In-Person | Singapore + One Other Market)
You execute your GTM plan with tailored mentorship and workshops, plus two weeks on the ground to meet customers, partners, and key stakeholders.
Asia Market Discovery — Phase 3 — After the Program (Next Steps)
You complete milestone reviews, refine your approach, and finish with a closing strategy session that defines your next 6–12 months in Southeast Asia.
Program Details
Location:
Program Dates:
In-Country Dates:
Application Deadline:
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Cost:
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How to Get Started
Follow these simple steps and begin your journey with German Accelerator.
Submit Your Application
Submit your pitch deck along with answers to key questions about your business, including your vision, market-fit, and current growth stage. This information will help assess your company's potential for success and eligibility for the German Accelerator program.
Selection Process
Our team will carefully evaluate your application, reviewing all provided materials including your pitch deck and company details. If your startup is selected and meets the eligibility criteria, you will be notified of the next steps.
Time to Roll Up Your Sleeves
Participate in the program and start working on the basics for international expansion via 1:1 mentor sessions, workshops, and fireside chats with our expert mentors.
Ready, Set, Go!
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.
What Previous Program Participants Say
Do You Have Any Questions?
