China Market Discovery
Program Start
Program Ends
Application Deadline
De-risk and validate your expansion to China with the right positioning, stakeholders, and entry fundamentals.
Program Overview
China is a complex, big, dynamic and trend setting where success depends on strong local relevance, clear positioning, and knowing how to navigate business, regulation, and partnerships. This program helps you understand where you can create value and how to approach the market in a focused, sustainable way. Through expert-led workshops and mentoring, you will work on market entry fundamentals, positioning and readiness, stakeholder engagement, and practical regulatory considerations to support early validation and decision-making. Through customized 1:1 match-making with industry experts, mentors and potential business partners you will accelerate your decision-making when it comes to China. With trusted partners on-site we ensure safe discovery of the market.
What You Get with the
Market Discovery
Program
Curated Market Understanding
Industry-specific insight into the market relevant to your business.
Faster, Evidence-Based Validation
Structured product-market fit validation based on real market signals.
Risk-Mitigated Market Decision
A risk-reduced market entry decision, based on evidence rather than assumptions.
Build Your Network
Direct access toindustry experts,strategic investors, andindustry mentors.
Walk Away With Concrete Deliverables
- Market entry baseline and key assumptions to validate
- Stakeholder and partnership approach
- Positioning and messaging adjustments for local relevance
- Regulatory and compliance fundamentals checklist
- China-ready pitch improvements for investor and partner conversations
Is This Program Right for You?
Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
Be under the limit of the official EU De-minimis aid regulation
What You Will Work On During the Program
The Market Discovery program guides you through a structured journey — from first assumptions to a clear market decision. Each phase builds on the previous one, combining expert guidance, real market exposure, and practical outcomes.
Decision framing and market understanding
Define your key market entry hypotheses and validation priorities with experienced mentors.
Gain industry-specific insights into the UK Life Sciences landscape, including customers, partners, regulators, and reimbursement structures.
Testing assumptions through real market interactions
Test assumptions through curated 1:1 meetings with UK experts, customers, partners, and ecosystem stakeholders.
Access the UK investment ecosystem via an investor roundtable with London-based VCs and public funders.
Generate early commercial, clinical, and partnership signals to de-risk future scaling (incl. US expansion).
From discovery to decision
Assess regulatory, commercial, and partnership readiness.
Make clear go / no-go / timing decisions for the UK market.
Outline an initial UK go-to-market and stakeholder engagement approach.
What You'll Experience
Three intensive days designed to transform how you new markets.
Expert-Led Guidance
You will work through market entry fundamentals, positioning, and stakeholder engagement topics with expert support.
Market and Regulatory Clarity
You will build a practical understanding of regulatory and compliance considerations relevant to early entry decisions.
Communication and Pitch Readiness
You will refine how you present your value for China through guided feedback.
Program Snapshot
China Market Discovery — Phase 1 — Program Start and Preparation
You align priorities and define the key questions you need to validate for China market entry.
China Market Discovery — Phase 2 — Market Readiness and Validation Planning
You refine positioning and pitch, and build stakeholder and market entry fundamentals through workshops and mentoring.
China Market Discovery — Phase 3 — After the Program (Next Steps)
You consolidate insights and leave with a clear direction for China entry milestones, including what to validate next and how to move forward.
Program Details
Location:
Program Dates:
In-Country Dates:
Application Deadline:
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How to Get Started
Follow these simple steps and begin your journey with German Accelerator.
Submit Your Application
Submit your pitch deck along with answers to key questions about your business, including your vision, market-fit, and current growth stage. This information will help assess your company's potential for success and eligibility for the German Accelerator program.
Selection Process
Our team will carefully evaluate your application, reviewing all provided materials including your pitch deck and company details. If your startup is selected and meets the eligibility criteria, you will be notified of the next steps.
Time to Roll Up Your Sleeves
Participate in the program and start working on the basics for international expansion via 1:1 mentor sessions, workshops, and fireside chats with our expert mentors.
Ready, Set, Go!
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.
What Previous Program Participants Say
Do You Have Any Questions?
