Japan Market Discovery
Program Start
Program Ends
Application Deadline
A structured Market Discovery journey that helps you understand how Japan works, adapt how you communicate, and prepare a market-ready approach for customers, partners, and investors.
Program Overview
Japan is a relationship-driven, high-expectation market where trust, clarity, and cultural fit strongly influence how deals move forward. This program helps you understand the startup ecosystem, learn how business is done, and translate your value into what Japanese stakeholders expect. With expert-led workshops and individual mentoring, you will refine your pitch, strengthen your market presence, and work through the practical fundamentals of operating in Japan – from legal and regulatory setup to hiring and localized collateral.
What You Get with the
Market Discovery
Program
Save time and money
You avoid costly entry missteps.
Accelerate growth
More momentum on U.S. life sciences milestones.
Build connections and partnerships
You access facilitated introductions to the right corporates, ecosystem partners, and stakeholders.
Navigate complexity
Clarity on reimbursement, regulatory, and legal essentials.
Walk Away With Concrete Deliverables
Is This Program Right for You?
Your company must be incorporated in Germany with one of the following legal forms: UG; AG; GmbH; GmbH & Co. KG. We also consider GbRs on a case-by-case basis
Qualify as a small and medium-sized enterprise (SME) based on the EU definition of a SME
Be under the limit of the official EU De-minimis aid regulation
What You Will Work On During the Program
The Market Discovery program guides you through a structured journey — from first assumptions to a clear market decision. Each phase builds on the previous one, combining expert guidance, real market exposure, and practical outcomes.
Decision framing and market understanding
Define your key market entry hypotheses and validation priorities with experienced mentors.
Gain industry-specific insights into the UK Life Sciences landscape, including customers, partners, regulators, and reimbursement structures.
Testing assumptions through real market interactions
Test assumptions through curated 1:1 meetings with UK experts, customers, partners, and ecosystem stakeholders.
Access the UK investment ecosystem via an investor roundtable with London-based VCs and public funders.
Generate early commercial, clinical, and partnership signals to de-risk future scaling (incl. US expansion).
From discovery to decision
Assess regulatory, commercial, and partnership readiness.
Make clear go / no-go / timing decisions for the UK market.
Outline an initial UK go-to-market and stakeholder engagement approach.
What You'll Experience
Three intensive days designed to transform how you new markets.
Expert-Led Guidance
You will participate in sessions on ecosystem context, business fundamentals, legal and operational setup, and market-specific dynamics.
Market Presence and Credibility
You will strengthen how you show up in Japan through branding guidance and collateral reviews designed for corporate audiences.
Pitch & Communication Readiness
You will refine how you present your company for Japanese stakeholders through pitch training, cultural workshops, and tailored feedback.
Operating Readiness
You will work through practical essentials such as legal and visa considerations and hiring fundamentals so you can plan your entry realistically.
Program Snapshot
Program Start and Preparation
You kick off with a deep-dive strategy session, define GTM priorities, and set workstreams and SMART goals for your 3-month journey.
Market Readiness and Adaptation
You refine your pitch, strengthen your market presence, and build cultural and communication readiness through workshops and mentoring.
After the Program (Next Steps)
Progress consolidation and clear direction for the next Latin America milestones.
Program Details
Location:
Program Dates:
In-Country Dates:
Application Deadline:
Format:
Cost:
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How to Get Started
Follow these simple steps and begin your journey with German Accelerator.
Submit Your Application
Submit your pitch deck along with answers to key questions about your business, including your vision, market-fit, and current growth stage. This information will help assess your company's potential for success and eligibility for the German Accelerator program.
Selection Process
Our team will carefully evaluate your application, reviewing all provided materials including your pitch deck and company details. If your startup is selected and meets the eligibility criteria, you will be notified of the next steps.
Time to Roll Up Your Sleeves
Participate in the program and start working on the basics for international expansion via 1:1 mentor sessions, workshops, and fireside chats with our expert mentors.
Ready, Set, Go!
Receive an in-depth market readiness assessment from our experts, with advice on the right time to take the next steps towards your expansion plans.
What Previous Program Participants Say
Do You Have Any Questions?
