Explore and Assess New Markets for Your Business
Market Discovery helps you find out if your product truly fits. Through a mix of virtual learning and in-market immersion, you’ll meet potential customers and partners, get real-world feedback, and leave with a clear go/no-go strategy.
Test Before You Commit
You’ve got a market in mind. Maybe customers are already knocking at your door from abroad, and it feels like the right time to expand.
But here’s the real question: Do you truly have product-market fit in that market?
Market Discovery helps you figure that out — before you commit serious time, money, or resources. In this short, structured program, you’ll test your assumptions with real customers, validate demand, and refine your go-to-market strategy with expert guidance and access to a trusted local network.
You’ll gain deep insights into market dynamics, pricing expectations, legal frameworks, and cultural buying behavior — everything you need to make an informed d
Identifying Your Startup’s Next Market
About the Program
Market Discovery gives you the clarity, connections, and confidence to enter a new market — or pivot early if it’s not the right fit with:
Warm intros to curated partners and potential customers Expert mentoring from local insiders who know the marketWorkshops on legal setup, pricing, culture, and buyer behavior A clear go/no-go roadmap to guide your next move
In a Nutshell
It’s a 5-7 week virtual program (depending on the location), with up to 1 week on-site in the respective country.*
Open to startups** of all stages, with additional selection criteria applied for specific program editions.
Each Market Discovery program has a participation fee of €500. The fee applies per startup, per program, and covers up to 3 participants.
*Please carefully read through the program description for your chosen market, as slight variations to the standard offering might occur.
**The program also welcomes German VCs and incubators.
Where We Offer the Program
U.S.
The U.S. offers endless opportunities for startups that are bold enough to take on the world's most competitive market.
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Asia
Asia is the world’s growth engine - take on the region that has taken the spotlight among the top startup ecosystems globally.
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Latin America
Latin America is rising fast, offering unique opportunities for German startups to tap into vibrant, growing markets.
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What’s in It for Your Startup
Validate Product-Market Fit in a New Market
Test your assumptions with real customer interactions to understand if your product truly meets local demand — before committing heavy resources.
Enter New Markets with Confidence
Gain practical insights into legal frameworks, regulatory requirements, cultural buying behavior, and competitor dynamics.
Opening doors that cold outreach won’t
Access curated meetings with potential customers, partners, and ecosystem players — opening doors that cold outreach won’t.
Build a Go-To-Market Strategy That Converts
Adapt your messaging, pricing, and sales approach based on direct feedback from the target market and expert mentors.
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You have the questions we have the answers
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How Can I Apply to the Program?
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Will German Accelerator take any equity?
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Who Is Eligible to Join?
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What Are the Program Costs?
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How Long Does the Program Last?
Do You Have Any Questions?
