Success story

Accelerating U.S. Market Entry in Debt Financing

Leverest connects companies, private equity investors, and advisors with a network of high-profile lending partners through their digital marketplace. Leverest’s process management software supports your debt financing process end-to-end.

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What Happened During the Program

Leverest joined the German Accelerator U.S. Market Access Program to prepare for expansion into the U.S. financial services market. The program supported the team in refining their go-to-market strategy, strengthening their product and positioning, and building the foundation for fundraising and market entry.

The Challenge

Entering the U.S. market required Leverest to adapt its business model to a more digital-first and fast-moving financial ecosystem. The team needed to validate how investment banks and private equity firms in the U.S. would adopt their platform, while also building a targeted sales and marketing approach to reach these clients. At the same time, they faced the challenge of aligning their product—particularly their AI capabilities—with market expectations, preparing for a competitive fundraising environment, and ensuring compliance with U.S. regulatory and cybersecurity standards. Without an established local network, gaining access to key decision-makers and understanding market dynamics posed an additional barrier.

How German Accelerator Helped

German Accelerator provided Leverest with a structured and hands-on approach to tackling these challenges. Through mentor-led sessions and targeted introductions, the team was able to test and refine its U.S. sales strategy, including direct engagement with private equity firms and investment banks. The program supported the development of a tailored marketing campaign to build visibility and generate early traction. At the same time, expert mentors challenged and strengthened Leverest’s product and AI strategy, helping align it more closely with market needs. Dedicated pitch coaching and strategic guidance enabled the team to adapt its investor narrative for the U.S., while legal and compliance experts provided critical insights into regulatory requirements and cybersecurity expectations. This combination of strategic input and network access allowed Leverest to accelerate its market readiness significantly.

Outcomes & Achievements

Accelerated U.S. market entry: Reduced go-to-market timeline by approximately 4–6 months

First U.S. commercial success: Secured an initial deal with a U.S.-based private equity firm

Strategic partnership established: Closed a partnership with DealCloud, increasing visibility in the U.S. market

Successful fundraising: Secured a multi-million Pre-Series A round to drive U.S. expansion

Local presence built: Established a U.S. LLC and made first U.S.-based hires

Increased market traction: Generated high-value meetings and validated demand with U.S. financial institutions

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