What Happened During the Program

DreamyTales joined the German Accelerator Market Access program to explore expansion into Brazil. The program helped the team validate the market, localize their product, and build the operational and commercial foundation needed to enter a new consumer market.

The Challenge

While DreamyTales had established a growing business in Germany, entering Brazil required a complete rethink of its model. The team needed to localize its product into Portuguese, adapt pricing to a different purchasing power, and navigate a complex tax and import environment. At the same time, they had to design a new supply chain—deciding whether to import or produce locally—and identify reliable partners for production, fulfillment, and delivery. Without an existing network in Brazil, even the first operational steps, from understanding e-commerce dynamics to building local partnerships, posed significant challenges.

How German Accelerator Helped

German Accelerator provided DreamyTales with the local expertise and structure needed to navigate this complexity. With support from mentors and partners, the team designed and executed a structured market test, refining their sales approach based on real customer data. They adapted their product experience and messaging to resonate with Brazilian consumers and gained a clearer understanding of pricing, taxes, and trade-offs between local production and imports. The program also facilitated access to key partners across marketing, printing, and logistics, enabling DreamyTales to build a functioning local supply chain. This combination of strategic guidance and hands-on connections allowed the team to move quickly from exploration to execution.

Outcomes & Achievements