From Local Roots to Global Growth: How PBSGEO Entered New Markets in Latin America
PBSGEO digitizes cemeteries and public green spaces, turning them into navigable cultural spaces while giving public, ecclesiastical, and private operators modern, data-driven management tools. The company’s solutions replace paper-based records with smart, searchable systems that improve transparency and operations.
German Accelerator helped PBSGEO accelerate its internationalization in Latin America by opening doors, strengthening the company's visibility, and providing support with market entry.
The Challenge
After rapid traction in Germany, PBSGEO set out to internationalize - specifically into Latin America - where it faced the classic “being a no one somewhere” problem: low brand recognition, different legal and cultural norms, and the need to build trust with administrations and partners from scratch. The team learned that credibility signals differ by market: in Germany, structure and certifications matter; in Latin America, relationships and consistent presence are decisive. Entering these markets required patience, repeated in-person engagement, and a long-term mindset.
How German Accelerator Helped
Market Discovery & Local Access. Through the LatAm Market Discovery program, PBSGEO gained introductions to municipalities, local companies, and advisors - accelerating visibility and opening doors that would have been difficult to access independently.
Mentorship & Pitch Refinement. Coaching helped the team reframe messaging from product features to customer pain points, making conversations with public stakeholders and partners more resonant.
Legal & Go-to-Market Guidance. Workshops clarified options for market entry (e.g., operating via the German entity vs. local structures) and helped PBSGEO weigh practical implications for the region.
Peer Learning. A cohort of founders served as a “mastermind” - sharing wins, misses, and tactics that sped up PBSGEO’s learning loop and kept momentum through a marathon-style expansion.
Outcomes & Achievements
Regional Presence Built: Visibility established across Latin America via trade fairs, presentations, and meetings with local administrations.
Speaking Credibility: CEO Stefan Schumacher invited to deliver a keynote in Buenos Aires, boosting reputation among regional stakeholders.
Pipeline Growth: Numerous presentations and proposals grew a funnel of qualified opportunities and early partnerships.
Partnership Tracks: Exploration of joint efforts with local businesses in the funeral/green-space ecosystem to accelerate market penetration.
Next Steps: Engagements planned in Brazil and Argentina, aligning with smart-city and government-led digital initiatives.
PBSGEO Reflects on Their Journey
“International business is a marathon, not a sprint. The program helped us stay patient, build connections, and lay the foundation for future success.”
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