Following Customer Pull into Brazil
ZeroEx is a German climate techcompany advancing carbon removal through enhanced weathering. The company develops proprietary measurement technology to accurately quantify how much CO₂ has been removed from the atmosphere and stored in soil - helping make enhanced weathering projects more transparent, measurable, and scalable.
Turning strong market demand into local execution
What Happened During the Program
ZeroEx joined German Accelerator to explore and validate Brazil as a potential market for its enhanced weathering solution. While the company was considering several international markets, Brazil stood out because demand was already forming on the ground: four potential partnerships had approached the team.
With German Accelerator’s support, ZeroEx was able to move from market interest to concrete market-entry preparation. The program helped the team better understand the Brazilian ecosystem, connect with relevant customers, partners, investors, and experts, and navigate the practical steps needed to build a local presence.
The Challenge
For ZeroEx, Brazil offered highly relevant conditions for enhanced weathering. The country’s humid and hot climate can support faster weathering processes, while its strong mining andagricultural sectors provide access to both mineral feedstock and large-scalefield applications.
But favorable market conditions alone were not enough. Entering Brazil meant translating early demand into real execution.
The team needed to understand how to oerate locally, build trusted partnerships, explore legal setup options, assess hiring needs, and adapt communication, customer conversations, and operational processes to the Brazilian market. Without local resources and a strong network on the ground, turning initial customer pull into a scalable market entry would have been difficult.
How German Accelerator Helped
German Accelerator supported ZeroEx with the local expertise, structure, and network needed to assess Brazil as aserious expansion opportunity.
The program helped the team connect with potential customers, investors, legal experts, hiring channels, and local partners. It also provided access to co-working spaces and market experts who could support ZeroEx in understanding how business is done in Brazil.
This hands-on support allowed ZeroExto move beyond theoretical market research. Instead of asking whether Brazil could be interesting, the team was able to explore how to serve real demand,build local capacity, and make informed decisions about next steps in the market.
Outcomes & Achievements
Customer demand validated: Brazil became a priority market after four potential partnerships approached ZeroEx.
Market fit strengthened: Brazil’s climate, mining feedstock, and agricultural scale aligned strongly with ZeroEx’s enhanced weathering model.
Local setup explored: The team gained support around entity setup, hiring, legal questions, and operational requirements.
Key network built: German Accelerator facilitated introductions to customers, investors, experts, and potential local partners.
Execution capacity improved: ZeroEx identified the importance of having entrepreneurial boots on the ground to manage local communication, partnerships, and operations.
Expansion strategy sharpened: The team gained a clearer understanding of when customer pull is strong enough to justify deeper market entry.
BidX Reflects on Their Journey
“Brazil quickly became our key growth market in LatAm. Today, the majority of our revenue comes from Brazil, reflecting both the scale of the opportunity and how strongly the ecosystem is responding to measurable carbon removal through enhanced rock weathering. German Accelerator was a real accelerator for us: sharp mentorship, the right investor and partner introductions, and hands-on support to navigate local regulation and move from market entry to execution. With several pilot projects already running across Goiás and São Paulo, we’re now scaling deployment with high-integrity MRV powered by our Self-Integrated Accumulator (SIA) sensor technology.”
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