Dirk Schart is a B2B marketing, growth and communications leader with 15+ years of experience across different marketing disciplines and industries—including technology and mobility. He is an energetic team leader and results driven exec with demonstrated ability to develop and execute branding, demand generation and go-to-market strategies to move companies forward. Dirk lived and worked in the Silicon Valley, in Barcelona, Munich and Los Angeles. As CMO and President of RE’FLEKT Inc., one of the leading Enterprise Augmented Reality companies, Dirk is building up the US operations in Silicon Valley. RE’FLEKT is the first AR company offering a SaaS model for an enterprise product, creating a new category in the market by building an Operating System for AR. Dirk has a deep understanding how to drive early-stage technologies and reach adoption and traction with thought leadership, educating enterprise customers and understand the market to cross the chasm. In his previous role, Dirk built the Digital Innovation Lab for Elon Musk’s Hyperloop project, for which he continues to work as an advisor. As the co-founder of MobilityOS, an AI-powered travel marketplace for the Hyperloop, he created a new way of passenger experience. Dirk is author of two Augmented Reality books, contributed to the Metaverse book of Forbes writer Charlie Fink, founded the first AR blog in Germany (WeAreAR), and was interviewed and quoted by leading media such as TechCrunch, VentureBeat and Huffington Post.