Asia Market Discovery Program

Explore Promising Markets for Your Business in Asia

Our Asia Market Discovery program helps German startups find the right market in Asia. Join the fully virtual program to gain an understanding of the heterogeneous markets and business environments in the most diverse continent. Gain valuable insights on what opportunities there are for your business and where to focus your expansion strategy on.

In a Nutshell

One-week virtual program followed by one-on-one mentoring to help you understand which market in Asia might be most suitable for your business.

Identify the best-fitting beachhead market in the region and validate and assess risks and opportunities within your industry, your business model, and your product through workshops and individual sessions with expert mentors. 

The program is open to German companies or multipliers interested in exploring and finding promising markets for growth in Asia. Further selection criteria may be applied for the respective program editions.

The program costs €500 per startup – we don’t take any equity. 

Free Program Guide

There are plenty of reasons why companies should consider looking East. But Asia is not just one market – The most diverse continent is made up of multiple markets, and identifying the best-fitting growth market for your company may not be easy. Download our free Asia Market Discovery Program Guide to find out how the 2-week program can help you identify the most suitable destination for your business.

What’s in It For Your Startup

Illustration Strategy

Understanding of Asian Markets

Gain a clear understanding of the various Asian markets and pinpoint which markets are most relevant to your business.

Illustration Mentoring

Group & Individual Mentoring

Engage in group mentor sessions and get individual coaching from dedicated market experts.

Illustration Hand that creates something

Save Valuable Resources

Minimize risk, avoid costly mistakes, and save resources with our guidance on prioritizing the most promising markets for your business.

Illustration Network

Access Our Asia Network

Hear from program alumni and access our strong network of industry experts and ecosystem partners across Asia.

What You
Will Work On

Understand the behaviors and needs of the various Asian markets and competitive landscapes

Learn about cultural differences and how to effectively engage local stakeholders

Understand the regulatory basics in Asia

Identify the most promising markets for your business

Asia is Your Oyster

Are you ready to discover and identify new opportunities for growth in Asia? Then don’t wait and find the most suitable market for your business!

The Markets We Cover

Brief Summary of Market

Southeast Asia is the world’s fifth-largest economy and has enjoyed remarkable economic progress in recent years. Much of its growth is due to an expanding labor force and increasing urbanization, making this highly diverse region a key focus for many companies across industries.

More About Southeast Asia

Brief Summary of Market

One of the largest and most affluent markets in Asia, Japan is synonymous with quality and innovation. Its mature system of laws, regulations, and policies have created a safe and friendly environment for global businesses to enter the Japanese market.


More About Japan

Brief Summary of Market

South Korea is an innovation powerhouse, ranking first in Bloomberg’s Global Innovation Index for 6 years. The country is highly renowned for its R&D and innovative industries.


More About South Korea

Brief Summary of Market

India is the world’s fifth-largest economy and a global powerhouse of industry and innovation. The country’s political stability, well-developed banking system, and mature financial system remain attractive for foreign startups.


More About India

Brief Summary of Market

China is the second-largest economy globally and is rapidly evolving from being the “world’s factory” to a consumption-driven economy. Rather than a single, unified market, China is a collection of individual sub-markets defined by vastly differing demographic, economic, and cultural characteristics.


More About China

Application Deadlines

& Program Dates

Application Deadline: April 19, 2024

Program Start: May 20, 2024

If you already know which market in Asia is the right one for you, check out our Market Discovery programs (offered in Singapore, Japan, South Korea, India, and China) as well as our Market Access programs (offered in Singapore and Japan).

How to Get Started


Answer Online Questionnaire

Submit your application by providing your pitch deck and filling out the application form for the program you wish to participate in. If you’re unsure which program may suit you best, reach out to our program scouts who will help you find the right fit.


Convince the Selection Committee

Shortlisted startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and business experts.


Off You Go!

Successful applicants will be notified of their acceptance into the program, and details on next steps will be provided.

Download Our Free Asia Market Discovery Program Guide