Asia Market Discovery Program
Explore Promising Markets for Your Business in Asia
Our Asia Market Discovery program helps German startups find the right market in Asia. Join the fully virtual program to gain an understanding of the heterogeneous markets and business environments in the most diverse continent. Gain valuable insights on what opportunities there are for your business and where to focus your expansion strategy on.
In a Nutshell
One-week virtual program followed by one-on-one mentoring to help you understand which market in Asia might be most suitable for your business.
Identify the best-fitting beachhead market in the region and validate and assess risks and opportunities within your industry, your business model, and your product through workshops and individual sessions with expert mentors.
The program is open to German companies or multipliers interested in exploring and finding promising markets for growth in Asia. Further selection criteria may be applied for the respective program editions.
The program costs €500 per startup – we don’t take any equity.
Free Program Guide
There are plenty of reasons why companies should consider looking East. But Asia is not just one market – The most diverse continent is made up of multiple markets, and identifying the best-fitting growth market for your company may not be easy. Download our free Asia Market Discovery Program Guide to find out how the 2-week program can help you identify the most suitable destination for your business.
What’s in It For Your Startup
Understanding of Asian Markets
Gain a clear understanding of the various Asian markets and pinpoint which markets are most relevant to your business.
Group & Individual Mentoring
Engage in group mentor sessions and get individual coaching from dedicated market experts.
Save Valuable Resources
Minimize risk, avoid costly mistakes, and save resources with our guidance on prioritizing the most promising markets for your business.
Access Our Asia Network
Hear from program alumni and access our strong network of industry experts and ecosystem partners across Asia.
What You
Will Work On
Understand the behaviors and needs of the various Asian markets and competitive landscapes
Learn about cultural differences and how to effectively engage local stakeholders
Understand the regulatory basics in Asia
Identify the most promising markets for your business
Asia is Your Oyster
Are you ready to discover and identify new opportunities for growth in Asia? Then don’t wait and find the most suitable market for your business!
The Markets We Cover
Application Deadlines
& Program Dates
Application Deadline: April 19, 2024
Program Start: May 20, 2024
If you already know which market in Asia is the right one for you, check out our Market Discovery programs (offered in Singapore, Japan, South Korea, India, and China) as well as our Market Access programs (offered in Singapore and Japan).
How to Get Started
Answer Online Questionnaire
Submit your application by providing your pitch deck and filling out the application form for the program you wish to participate in. If you’re unsure which program may suit you best, reach out to our program scouts who will help you find the right fit.
Convince the Selection Committee
Shortlisted startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs and business experts.
Off You Go!
Successful applicants will be notified of their acceptance into the program, and details on next steps will be provided.