Southeast
Asia

Be part of the world’s fastest growing internet region
through our 5-month growth acceleration program

Apply Now

Program Benefits

Get well-guided go-to-market support: customized workshops, dedicated expert mentors, a safe sounding board, and free office space

Access potential customers via our network of mentors, and business & industry partners in one of the world’s leading startup ecosystems

Attract local partners to build local distribution, production, software development or other elements of your value-creation chain

All services are 100% free;
No fees, no equity

Our Program Structure

Step1

Preparation

  • Orientation
  • Regional overview
  • Cultural awareness
  • Incorporation basics
Step2

Understand

  • Understand the market
  • Know your local and regional competition
  • Understand Asian customer needs & behaviors
Step3

Build

  • Establish product/market fit
  • Validate your business model for Southeast Asia
  • Build your go-to-market strategy

 

Step4

Grow

  • Expand customer base
  • Build your team

Our Industries

Application and Selection Process

Step1

Application and selection

Answer a few simple questions via an online form

Step2

Deep dive

Shortlisted applicants will receive an email to provide more in-depth information

Step3

Pitching session

Presentation via video conference to selection committee in Singapore and Germany (only selected applicants will be invited to present)

Our Selection Criteria

1

German-incorporated company that has been operating for six months or more, with a team of founders and team size which demonstrates an organizational structure

2

Commitment from the founding team to establish Asian operations and spend a significant time in the region

3

A product with significant potential in Asian markets or a proprietary, disruptive technology

Application Deadlines

01/15/19
Class of Spring
03/31/19
Class of Summer

Program commences in May.

07/14/19
Class of Winter

Program commences in September.

FAQs

Eligibility
Does my company qualify for the Southeast Asia program?

To qualify, your company must be a German-incorporated company. The company has an organizational structure (non-single founder), has been in operation for over 6 months, and has the founding team’s commitment to establish Asian operations. We will only consider companies who can dedicate resources to operate in at least two locations for the duration of the 5-month program in Singapore.

What are the selection criteria?

We are looking for companies that have proven market traction in Germany and/or Europe, and are looking to Asia as part of their next phase of expansion. Some key factors we look for include:

  • A product with significant potential in Asian markets or a proprietary, disruptive technology.
  • The members of the founding team are committed to establishing Asian operations and spending significant time in the region.
  • Company is adequately funded during your potential program participation, including the associated travel, accommodation, and business expenses.
Can I apply if our company or founders are not from Germany?

As long as your company is incorporated in Germany, you are welcome to apply. Founder nationality doesn’t impact selection into the program.

Cost
How much does it cost to participate in the program?

All program services, including mentoring and office space, are free to participating companies. Companies, however, are responsible for covering all of their associated costs, such as travel and accommodations to Singapore and within Southeast Asia, and any other costs related to developing your business in Southeast Asia.

Application
How and when do I apply?

You can apply online at any time, however there are stipulated application deadlines for each class commencing in March, July, and October.

Application process overview:

  1. Online application – Answer a few basic questions.
  2. Deep dive – Shortlisted applicants will receive an email to provide more in-depth information.
  3. Pitching – Presentation via video conference to the selection committee in Singapore and Germany (only selected applicants will be invited to present).
Program
How long is the Southeast Asia program, and do I have to be present in Singapore throughout the duration?

The program runs for 5 months in Singapore. To get the most out of the program, companies are expected to dedicate at least one senior team member to be based in Singapore full-time. While there may be regional/international travel, the minimum expectation is that the team member(s) is in Singapore/Asia 75 percent of the time.

Do you help with visa/immigration issues?

As a Startup SG EntrePass Partner organization, applications for program participants, under specific terms, will be prioritized. Entrepass allows you to stay for 1 year to set up your company in Singapore. As visa/immigration issues can vary according to your personal situation, we recommend that you obtain expert advice and/or contact the Singapore embassy. Visit here for more information.

Where will I live during the program?

That’s up to you. We don’t provide accommodations, but our people, who have been living locally, can help you find an appropriate place. We will also provide a Survival Kit with information and links to housing options and resources.

Do you also provide office space in other locations in Southeast Asia?

The program will primarily include office space in Singapore. Should you require to work in other Southeast Asian markets for a short period as part of the program, please let the team know and we will check with our network of regional partners for possible arrangements.

Mentoring – Can I choose my mentor?

Our mentor network consists of experienced entrepreneurs, industry experts, and leading individuals. Our mentor list is always growing, and we will match you with one or several individuals with the relevant experience and expertise to support your company during the program. There will also be opportunities to interact and network with our mentors through focused workshops and regular events.

Do you have what it takes?

Apply Now
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