by Marie KL | Nov 24, 2020
No-budget Gold Investment in Employee and Customer Ambassadorship Brand ambassadorship is not a new thing, but have you heard of unpaid ambassadors? The idea that comes to most people’s minds when you talk about brand ambassadorship is that of influencers who... 
by Marie KL | Jun 23, 2020
Why Marketing Budgets Should Not Be the First to Get Cut in Times of Recession In this “Pass the Mic” virtual fireside chat, #GAalumni Nicolas (Nico) Leonhardt joined #GAmentor Kevin Indig for a conversation on how to optimize your marketing efforts during COVID-19.... 
by Marie KL | Jan 27, 2020
At the end of last year, startup PR strategist Gloria Chou (founder of Gloria Chou PR LLC) hosted a PR workshop for our Class 2019-4. Here she shares her top five PR tips for startups: I recently taught my best tips & tricks on PR to an impressive cohort of German... 
by Marie KL | Oct 29, 2018
Understanding your audience is critical when perfecting your sales approach. When you start selling your product in a new market, it also means you’ll have to adapt your sales strategy to an entirely new audience. Ultimately, everyone has the same goal – a happy... 
by Marie KL | Oct 29, 2018
Source: think with Google B2B marketing now looks suspiciously like B2C. Just ask companies like Mailchimp, Buffer, Dropbox, or Atlassian (which I’m part of). They grew significantly without even having a sales team. The biggest driver for those companies is Inbound...