by Marie KL | Oct 29, 2018
Understanding your audience is critical when perfecting your sales approach. When you start selling your product in a new market, it also means you’ll have to adapt your sales strategy to an entirely new audience. Ultimately, everyone has the same goal – a happy... 
by Marie KL | Oct 29, 2018
Establishing a U.S. office is a crucial initial step when expanding your business to the U.S. This is because an American business address is needed for many tasks that require documentation, like setting up a U.S. bank account or applying for visas. In addition, when... 
by Marie KL | Oct 29, 2018
In the U.S., finding someone to fill a vacancy is easy, but finding the right person to fill a vacancy is hard. Having a strong team can determine the success or failure of a company. The most common way to find talent is to post open positions on online job boards.... 
by Marie KL | Oct 29, 2018
How is the buildout of the N26 New York team going? We have a small team currently on the ground, as well as support from our headquarters in Berlin. However, the main people working on the U.S. operation are the ones based here in New York. There are still a few... 
by Marie KL | Jan 9, 2018
Hiring interns is a great way to ease a startup’s workload while giving a young talent the chance to experience an exciting work environment. However, the onboarding can become challenging for German companies in the U.S. if they are not yet incorporated. The big...