COVID-19: An External Factor Forcing Some Startups to Pivot

COVID-19: An External Factor Forcing Some Startups to Pivot

There are multiple perceptions of the concept of ‘pivoting.’ The term “pivoting” itself comes from the well-known lean startup method and involves gradually improving on a minimally viable product by testing it and continually analyzing customer feedback. But most...
A Starter Kit for How to Do Sales in the U.S.

A Starter Kit for How to Do Sales in the U.S.

Lessons Learned by Sales Professional and #GAmentor Martin Guersoy When expanding your business into a new market there are many things to consider and oftentimes the sentence “do your homework” is the credo during the preparation phase. With sales, this rings true on...